The impact of the “Pause. Call. Be Heard” campaign on help-seeking and suicidal behaviors within rail environment in Victoria, Australia
Lay San Too, Anna Ross, Jane Pirkis, Nicola Reavley, Lennart Reifels.
Objective To assess the impact of the “Pause. Call. Be Heard” campaign on help-seeking and suicidal behaviors within rail environment in Victoria, Australia. Methods An anonymous online survey was conducted to measure noticeability of and engagement with the campaign and help-seeking intentions and behaviors among rail commuters at 10 rail stations. We generated descriptive statistics to report these data and used logistic regression models to examine the association between campaign-related factors and help-seeking. Changes in Lifeline crisis calls and rail suicide behaviors from precampaign to campaign periods were examined using proportion tests. Results About 25% of rail commuters noticed the campaign and rated the materials as “moderately noticeable.” Over half of these individuals correctly identified the campaign intentions and 75% engaged with the materials. Approximately 80% indicated that the materials increased their help-seeking intentions and about half indicated that they had engaged with help-seeking and/or self-caring behaviors. Engaging with the campaign was positively associated with help-seeking. A significant increase in crisis calls but not in suicide-related calls, and a nonsignificant decrease in rail suicidal behaviors were found during the campaign period. Conclusions Continued implementation of the campaign is warranted as it showed some desirable effects on help-seeking among rail commuters. AUSTRALIE OCÉANIE PRÉVENTION CAMPAGNE-SENSIBILISATION TRAIN RECHERCHE-AIDE INTERVENTION-CRISE
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